089 - Get Elected in 2024: How to Connect With Voters with Chris Lane
Listen to full episode :
PC089 - Get Elected in 2024: How to Connect With Voters with Chris Lane
Chris Lane is the Director of Client Strategy and Pollster at Cygnal where he works as a political strategist and data scientist who leverages technology and analytics to drive electoral outcomes. Throughout his career, Chris has made significant contributions to several high-profile political campaigns, helping candidates connect with voters and craft effective messaging strategies by identifying key demographics, understanding voter behavior, and optimizing campaign resources for maximum impact. Outside of his work, Chris actively participates in industry conferences and academic forums, where he shares his expertise and fosters collaboration among fellow professionals. He is also passionate about mentoring aspiring data scientists and political strategists, helping them develop the skills necessary to make an impact in the ever-evolving landscape of political campaigns.
Today, Chris and I delve into the factors contributing to a political candidate's success, emphasizing the significance of female representation in political decision-making processes. Chris sheds light on the pivotal role of polling in understanding the perspectives of women voters. We discuss emerging trends and emphasize the importance of reliable polls in deciphering the preferences of women voters in the 2024 election. Chris highlights the heightened focus on women's issues in the 2020 election, and what mobilizes more women to participate in the electoral process. He underscores the communication challenges surrounding inflation during the 2022 election, and the difficulty candidates face in establishing an emotional connection with voters. We also discuss the abortion issue and identify how it might affect several closely contested elections where Republicans have faced difficulties securing victory.
“When you're in a position to help people get elected, think about the difference between what is popular and what is actually going to move folks because oftentimes there's a huge, huge difference between those two things.” - Chris Lane
This week on Political Contessa:
Why candidates need to make an emotional connection with voters
The value of effective messaging
How candidates can navigate political rhetoric in heated elections
The issues voters care most about in the 2024 election
How important gun control is to voters
What the 2020 election can tell us about the 2024 election
Why Republicans have an opportunity to take back the Senate
How to put the results of polling in perspective
Connect with Chris Lane:
Awaken Your Inner Political Contessa
Thanks for tuning into this week’s episode of Political Contessa. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Spotify I Stitcher I Apple Podcasts I iHeart Radio I TuneIn I Google Podcasts
Be sure to share your favorite episodes on social media. And if you’ve ever considered running for office – or know a woman who should – head over to politicalcontessa.com to grab my quick guide, Secrets from the Campaign Trail. It will show you five signs to tell you you’re ready to enter the political arena.
